With so much movement in the employment market right now, there’s an increased focus on employee retention. Your retention strategy should kick in during the recruitment phase, with onboarding playing a critical part. Here’s how a great onboarding experience can improve your employee retention.
Onboarding software based on ‘usability’ is key to the success
The history behind the emergence of the term ‘usability.’
The usability of a product has come a long way since the 1940s. Believe it or not, the first discussion about the usability of products stems back from World War 1 when pilots lost control of their planes even though there were no technical faults with the aircraft. It was standard at the time for these cases to be classified as a ‘pilot error’, however, when investigators interviewed a few pilots they did not see any evidence of the pilots having inadequate training. Instead, they began to understand the impossibility of flying these planes at all. Therefore instead of blaming the pilot for these errors, they nailed it down to a ‘designer error.’
Investigators then discovered that the pilot had to manage so many controls to keep the plane airborne that most of their attention was placed on the controls and less on the situation at hand. Since then, ergonomics or design for efficiency and ease of use has come a long way. Planes with advanced features such as autopilot improve the pilot’s reaction time instead of testing their ability to manage complicated controls.
Designing for usability
Designing for usability has dominated design and engineering since the 1940s and there is an explosion of the same since the end of the 1990s. A dedicated profession of user experience(UX) designers have emerged, where the design of a software product is underpinned by creating the ‘ultimate user experience. This profession includes User Interface (UI) Designers, User Experience (UX) Designers, User Experience (UX) Researchers, User Experts (UX) Customer Experts. They have a set of skills that build a product or service by understanding precisely what the consumer wants and anticipates human behaviour when designing that product.
According to Jesse James Garrett, co-founder of UX consultancy Adaptive Path, “UX design is about what happens before, during and after a human interaction has occurred.”
User experience is based on how a stakeholder (customer, employee, citizen) interacts with a digital object such as a mobile device, tablet, virtual communicator (like SIRI/Alexa). The points of interaction with these objects are referred to as ‘touchpoints’.
In a PWC consumer intelligence report, they indicate that 73% of people they survey say that seamless experience across all devices is very important to them.
A good product with a good user experience has dealt with all avoidable user problems before going live, it’s been AB tested. Mastering user experience is when every level of the customer experience is seamless and meets the stakeholder’s requirements. The ultimate result is that you get the consumer to do what you want them to do (call to action) in the minimum amount of time.
For a moment, step into the shoes of your customers and consider this. Which would the consumer favour – a software tool which is user-friendly, accessible and easy to interact with or the one that is complicated, hard to interact with and confusing? The answer would be in favour of the former. A few things are common when it comes to software technology, and that is ‘usability’. The ultimate aim of a modern UX design is to walk in the consumer’s shoes and avoid any potential confusions or problems that they could experience from the outset.
Companies like Airbnb, Uber, Google, and Apple owe much of their success to their user-centred design approach, which provides an excellent user experience. Onboarded software cares just as much about their products and has ensured that the user is kept in mind when developing this progressive onboarding tool.
Onboarded has nailed the user experience when it comes to onboarded:
That same focus and design mapping has taken place when designing Onboarded. For a recruiter, Onboarded is software that keeps track of the number of people onboarding into an organisation.
- It allows the recruiter to trigger the onboarding process and views the status of those requests.
- It has a robust reporting function that allows recruiters to generate progress reports on the data of those requested and how long onboarding each person takes.
- With Onboarded the recruiter can send out an onboarding link to complete before the candidates the first day at work to skip the extra paperwork.
- If the recruiter uses an applicant tracking system (ATS) to manage recruitment, the documents and credentials collected during onboarding are securely stored and input into and organised on the ATS platform.
- With Onboarded, you have the option to issue the standard onboarding forms and a payroll pack, or you can create customised branded documents based on your business requirements for the candidates to e-sign and acknowledge.
- You can even include induction training videos and questionnaires to fully prepare your new candidates.
One Link – One Process – With onboarded the candidate simply clicks on the URL link sent to them to complete all forms and payroll packs, they can use the same link to upload all document requirements, add e-signature and even upload documents for an ATO & VEVO checking.
Onboarded is a solution to better HR service delivery, using fewer resources and lowering overhead costs. Automating the parts of the process that don’t require human intervention allows consultants to spend time on the parts of the process that matter most. Giving your most valuable asset a positive onboarding experience throughout the recruitment life cycle. If you are using an ATS like Workforce One, Bullhorn, FastTrack 360, then Onboarded can automate and digitalise the recruitment process from beginning to end. Onboard 1-1000s of employees in minutes.